SANTIAGO, CHILE: THE ORANGE ECONOMY, A WAY TO INCENTIVIZE AND PROTECT CONTENT CREATION
As a part of its 19th edition on Thursday, July 11 in Santiago, Chile, the Antipiracy and Content Summit Tour, introduced the protection of intellectual property and the emerging orange economy in the country as a proposal to not only safeguard copyright but also save the audiovisual industry from the scourge of content theft.
* From Santiago de Chile.
Sponsored by TAP, TodotvMedia and Latin America Anti-Piracy & Intellectual Property Consulting held on Thursday, July 11th at the Santiago Mandarin Hotel in Santiago, Chile, the 19th edition of the Summit Antipirateria & Content Tour that had more than 110 attendees.
"To combat this mafia, the only way is new legislation, we need to replace the old laws of times when the internet did not exist," said Gustavo Pupo-Mayo, Chairman of Television Association of Programmers (TAP) Latin America, thus launching the event.
Rissig Licha, President of 360 Strategy Mix and Pan-Regional Consultant to TAP, introduced one of the central themes of the event: the protection of intellectual property in a digital environment and the importance of focusing on the orange economy, or creative economy.
Rissig Licha, President of 360 Strategy Mix
Licha stressed that in the digital age the economic model to develop is culture: "The orange economy poses culture as an agent of change."
And he concluded: "It is the future of the audiovisual industry that is at stake and without protection there is no investment guarantee."
The consumer, the most affected
The industry panel shared the perspective that “the consumer is the weak part of the criminal chain,” according to Jorge Bacaloni, Chief Anti-Piracy Officer of Turner Latin America, who also reported that “50% of the public in Latin America he sees pirated content.”
Miguel Oyonarte, Legal VP and Corporate Affairs of VTR, complemented this point by emphasizing that “the content owners are the ones who have to get up and say yes to the protection of those contents.”
In this regard, Gonzalo Sternberg, Senior Regional Director of Affiliate Relations for the Southern Cone, HBO Latin America, added: “The objective of our company is to work together with governments and then, together with the operators, to block the intervened signals , which affect final consumers, who are robbed of their personal information. ”
Carlos del Campo, Deputy Director of the Presidency of LaLiga
The numbers presented by Smart Media Production, at the hands of Ricardo Mateos, Innovation Strategy Manager of Smart Media Protection, were shocking: 6.5% of households use illegal IPTV services, according to Sandvine data, while in England there are More than 2 million illegal devices sold, according to police sources.
Meanwhile, Carlos del Campo, Deputy Director of the Presidency of LaLiga, highlighted the three tools used by the company to combat piracy of its contents; Marauders software, with which they removed more than 600,000 videos on social networks and more than 1800 illegal apps.
To this is added Lumiere, a platform that investigates websites that share illegal content, assigned to Indecopi of Peru, and Blackhole, which investigates IPTV and Cardasharing.
A call to action
“Legal measures are not enough. As much goodwill that the authorities have, we fall short, so it is necessary to involve rights holders, ” said Santiago Cevallos, Director of the Peruvian National Intellectual Rights Service (SENADI).
The local and regional authorities presented the measures that are being taken and analyzed with ambition what can be done together in the future.
From a more technical view, Santiago Cevallos affirmed that “the establishment of precautionary measures is extremely important”.
While from the Chilean National Institute of Industrial Property’s International Department and Public Policy, Eileen Frodden, added: “In 2016, INAPI created an enforcement table focused on intellectual property in order to coordinate actions, with the participation of Customs, Police, the Public Ministry, among others. ”
And she concluded: "Education on the consumption of legal content is something that should begin in childhood."
“The Ministry of Culture has a creative economy department that cares about creations-productions. It promotes the creative economy; Efforts are being made and there is coordination, ” said José Antonio Molina, Chief Copyright Unit of the Chilean Ministry of Culture.
“We are making the effort to be articulated with all the actors. These are efforts that have borne fruit ”, Carolina Sepulveda, Head of Intellectual Property of the Chilean Undersecretariat of International Economic Relations.